Nestlé – THOMY

Even Santa Claus is a THOMY mustard lover – a lasting impression is guaranteed.

DYNAMITE presents the most beloved mustard in all of Switzerland, bringing festive joy.


Even Santa Claus is a THOMY mustard enthusiast – a lasting impression is guaranteed. There are five exquisite mustard variations, including two new organic mustards with Swiss alpine herbs and honey mustard – simple and delicious. The message will be conveyed through an out-of-home (OOH) campaign around Coop stores in German and French-speaking Switzerland starting mid-December. The popular mustard variations from the jar add a special touch to every festive table and are simply unbeatable. Thus, one can enjoy the upcoming holidays with friends and family through culinary highlights and many beautiful moments.


Responsible at Nestlé Suisse S.A.: Tobias von Rohr (Head of Marketing THOMY); Jeanne DuPasquier (Communication & E-Business Manager THOMY); Marion Morgane Segura (Social Media THOMY). Responsible at DYNAMITE AG: Roger Bosshart (Consultation and Text); Ralitsa Ruseva (Art Direction); Aleksandra Wolkow (Graphics); Alex Dimitriou (Animation).

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